Somehow I missed this when it came out. (Here’s hoping that means I’m less addicted to the Internet!) Rev. Andrew Richard, the same man who’s putting together the Overview of New Testament Greek Syntax mentioned here, has a Lutheran approach to outreach article/paper/piece that might interest you. 
It interests me as a free resource prepared for the church and certainly for a good cause! I haven’t looked it over yet, but you know me: I’m happy to share!
Now in print — “Be at Leisure: A Lutheran Approach to Outreach” by Rev. Andrew Richard
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